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Idhayam – V. V. V. Rajendran

Idhayam is one of India’s most trusted sesame (gingelly) oil brands, produced by V. V. V. and Sons Edible Oils Limited, headquartered in Virudhunagar, Tamil Nadu. The company was founded in 1986 by V. V. V. Rajendran, drawing on his family’s long tradition in the edible oil business that dated back to 1943 under his father V. V. Vanniaperumal. Rajendran introduced Idhayam Sesame Oil in packaged form, emphasizing pure, traditional sesame oil with natural health benefits — especially heart health, which the name “Idhayam” (derived from the Sanskrit word for heart) reflects.

HR Learnings from Idhayam

• Values-Driven Culture: Build an organization culture based on integrity, hard work, and commitment to quality.

• Quality Focus: Encourage employees to maintain high standards in every aspect of their work.

• Leadership Development: Plan for succession and groom future lead

success story of V. V. V. Rajendran -Idhayam Oil

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